Codes & Conventions

After looking at two newspaper adverts and a documentary film advert, I have identified features that must be included in my advert to make it successful.

• Interesting and abstract images
• Information about the product
• Language that helps the advert achieve its purpose of appealing to the reader. For instance, descriptive language to appeal to the readers senses or persuasive language to make the buy the pro
• Eye-catching colour scheme to grab the reader’s attention.
• Extra information about the product e.g. contact details or where to buy the product.
• Company logo
• Persuasive techniques like a review of product
• Two colours used

All of these features help the newspaper advert achieve its overall purpose, which is to advertise and promote a new product (in this case my documentary) to the public in a way which will engage their attention and interest them in the product.