Tuesday, 1 November 2011

Target Audience Research: Questions

Today I asked 10 16-19 year olds to find out more about their expectations of my product and what their current consumption habits of double page spreads are like. These are the questions I asked them:

1. What TV listings magazine do you get?
  • The Daily Mail: Weekend TV magazine
  • TV Choice
  • Radio Times
  • TV Times
  • Other (please state________)
  • I don’t know
  • None    

2. Do you read the double page articles in these magazines?
  • No
  • Yes
  • Sometimes


3. What types of articles do you read the most?
  •  Factual
  • Behind the scenes
  • Summaries of programs
  • Reviews of programs
  • Other (please state________) 


4.   What draws your attention to these articles?
  • Interesting title
  • Quotes from reputable people 
  • Famous celebrities featured
  • Pictures
  • Bright colour scheme
  • Other (please state________)

A selection of the completed questionnaires.

No comments:

Post a Comment