Target Audience Research: Questions

Today I asked 10 16-19 year olds to find out more about their expectations of my product and what their current consumption habits of newspaper adverts are like. These are the questions I asked them:

1. Do you read newspapers?

• Yes
• No
• Sometimes

2. What newspapers do you read?

• Daily Mirror
• The Sun
• The Guardian
• The Times
• Daily Mail
• Other (please state_______)

3. Do you look at the adverts featured in newspapers? If not, why?

• Yes 
• Sometimes
• No (reason:__________________)

4. If a documentary had an interesting advert, would you watch it? If not, why wouldn't you?

• Yes
• Maybe
• No (reason:___________________)

5. What draws your attention to adverts?

• Interesting images
• Catchy slogan
• Bright colour scheme
• Quotes from reviews
• Other (please state______________)

A selection of the completed questionnaires.